What is Appointment Setting?
Appointment Setting is where a company offers the first impression a prospect through any means of contact. It’s in line with the goal of getting these prospects interested in meeting a Sales Representative. Eventually, this will turn into a valid transaction and along the way, growth for your company. We can cold call new prospects, follow-up on marketing leads, and even conduct market research.
Knowledgeable Staff for Your Sales Team
Save time, money, and effort. We can eliminate the need to continuously hire and train an inside lead generation staff. Let TK provide you with a team of B2B appointment setting professionals that will call on behalf of your company. We cold call new prospects, follow-up on marketing leads, and even conduct market research. We provide whatever your reps need to keep them focused on selling.
What is Lead Generation?
Lead Generation is the marketing process of grabbing interest in a product or service in order to establish a sales pipeline. Lead generation often uses digital channels and has been advanced considerably in recent years. Primarily due to the boost of modern online and social techniques. The flood of information available online has led to the rise of the “self-directed consumer”. This has created the development of new techniques to establish and qualify likely leads before passing them onto the sales team.
We generate leads while you generate profits!
Are your sales-people doing their own prospecting? If so, they’re losing valuable time that could be spent nurturing and closing deals (and your company is overpaying for lead generators). With TK, you’ll get an entire team working to deliver new appointments while driving efficient pipeline growth. We’ll do what your sales reps can’t, won’t or shouldn’t do. Cold call. Cold calling on behalf of your company, setting appointments for your reps. We align our messaging with yours to provide a seamless experience for your prospects. Dynamic, customized Salesforce.com dashboards provide insight to every step of the way. Services include calling internal lists or prospect data support.
What is Account Based Marketing (ABM)
Account Based Marketing (ABM) is a form of key business marketing. A company takes a particular prospect or customer report and treats it like its very own market, or a market of one. So essentially, it’s really just what it sounds like — marketing that’s based on a given account, current or perspective. It’s customarily done by enterprise-level sales organizations and is most relevant to B2B efforts.